We know the journey to finding the dress can feel overwhelming—but we are here to make it unforgettable. Begin by exploring our Wedding Dress Collections, designed to match your personal vision with MASAL gowns that suit your wedding day. Once you’ve booked your appointment at one of our flagship showrooms or exclusive boutiques, visit our blog for tips on creating the most seamless and inspiring bridal shopping experience.

At MASAL, we believe every bride deserves to feel extraordinary on her wedding day. Our gowns are meticulously handcrafted with luxurious European fabrics and couture finishes. Pricing reflects the artistry, materials, and customization each gown embodies.

• MASAL Couture Gowns range from $2,000 – $25,000+ for custom and one-of-a-kind designs.
  
• MASAL Ready-to-Wear Collections begin at $2,500.
  

Our philosophy: luxury craftsmanship made accessible, without compromise.

MASAL offers brides two ways to experience our collections:

1. Flagship Stores – Our signature showrooms in global fashion capitals, where brides can immerse themselves in the full MASAL experience.
   
2. Selected Boutiques – Carefully chosen luxury bridal salons worldwide, each trained to deliver the MASAL standard of styling and service.
   

Discover our Store Locator to find your nearest MASAL flagship or boutique. We can’t wait for you to step into the gown that feels made for you.

We recommend starting your bridal journey 9–12 months before your wedding date. MASAL gowns are made-to-order and can take time to craft, depending on customization. For brides with shorter timelines, we offer Quick Delivery gowns. Some pieces are available for immediate purchase in-store.

At MASAL, luxury and responsibility go hand in hand. We are deeply committed to a sustainable bridal future, with initiatives that include:

• Ethical Sourcing – Using responsibly selected European fabrics and fine embroideries.
  
• Waste Reduction – Minimizing material waste in our Turkish atelier.
  
• Slow Fashion Craftsmanship – Each gown is made with precision and designed to be cherished, not disposable.
  
• Global Responsibility – Supporting local artisans and communities while reducing environmental impact.
  

Our mission: to create gowns that not only honor your love story but also respect future generations.

A MASAL gown is more than a dress—it’s an experience. For that reason, our collections are exclusively available at MASAL flagships and authorized boutiques. We believe that finding your gown should be a special moment. It should happen with loved ones and an expert stylist. This moment should be as unforgettable as your wedding day.

MASAL celebrates every bride, every body. Our gowns are available in sizes AU 4–28 (US 0–26), with made-to-measure options ensuring the perfect fit. Our couture construction and expert tailoring are designed to flatter every silhouette.

Yes. One of MASAL’s signature advantages is flexibility in customization. Brides can personalize their gown with:

• Sleeve additions or removals
  
• Train extensions
  
• Neckline or bodice adjustments
  
• Unique fabric or lace combinations
  
• Bespoke embroidery and embellishments
  

Your gown, your way—crafted exclusively for your love story.

Yes. Additional fabric, beading, and lace can be requested through your boutique or flagship. Since MASAL has its own factory in Turkiye, we can often provide matching materials. This helps ensure a smooth finish for your alterations.

We love celebrating our MASAL brides worldwide. Share your wedding day moments with us! Tag @masalaustralia on Instagram or send your story through our website. We will feature selected brides on our blog and social media. Your story can inspire brides all over the world.

We are always looking to expand our family of luxury retail partners. If you would like to carry MASAL gowns in your boutique, please email sales@masal.com for more information. Our team will review your application and connect with you to discuss opportunities.