Our Story
MASAL: Crafting Fairy Tale Bridal Dreams with Timeless Elegance and Unyielding Passion
In the vibrant heart of Sydney, Australia, a fairy tale commenced against the backdrop of the 2020 global pandemic. A visionary, Ali Sisman, with an intriguing blend of backgrounds in software engineering and a fervent passion for fashion, envisaged a bridal label that would redefine the bridal industry and create every bride’s dream into reality. Thus, in the most unexpected of times, MASAL, embodying the Turkish word for "fairy tale", was born.
Ali Sisman migrated to Australia in 2009, immersing himself in IT studies, but always nurtured a fascination for the fashion world, a realm that beckoned him with the promise of unbounded creativity and elegance. After graduation, the entrepreneurial spirit took hold, steering him towards the path of realizing dreams, not just for himself but for thousands of brides to be.
In a period where the world witnessed countless deferred dreams and cancelled weddings, MASAL sprouted with a daring belief that love could not be postponed, and every love story deserved to be celebrated with a perfect wedding dress. The cornerstone of MASAL’s philosophy became clear: providing ease of access to retailers with a streamlined ordering process, ensuring that every bride could find their fairy tale gown effortlessly.
A Commitment to Unmatched Quality
With the unwavering dedication to employing superior European craftsmanship, MASAL fast established itself as a hallmark of quality, weaving together traditions and modern aesthetics into each unique gown, all manifesting a vision of beauty, grace, and unparalleled quality. This became the silent promise in every thread, every fabric chosen with meticulous care, heralding the pinnacle of sophistication in bridal fashion.
Journey Towards Global Acclaim
The universe conspired to realize the MASAL dream, leading to remarkable milestones that echoed in the halls of renowned fashion arenas. In 2021, a major breakthrough came during the New York Fashion Week, where MASAL’s creations stood tall, resonating with the audience, and unveiling a canvas of bridal dreams on the global stage. The acclaim multiplied manifold in the Milan Fashion Week, establishing MASAL as a name synonymous with luxury and elegance in bridal fashion.
Visions of A Glorious Future
As we stand in 2023, MASAL is not just a label, but a phenomenon, a testament to perseverance, passion, and the unwavering belief in the magic of fairy tales. The journey, however, is far from over. With dreams larger than life, the future holds an expansion into diverse bridal experiences, curating not just dresses but entire weddings with a golden touch of MASAL, a name that would resonate with love, magic, and unforgettable moments for generations to come.
Today, as MASAL sails forward, Ali’s vision unfolds into wider horizons, with plans to touch more lives, craft more dreams, and weave together countless love stories with threads of gold, silver, and dreams, ever-spurring forward in the pursuit of redefining elegance in the bridal world, one majestic gown at a time.
Embark with MASAL on this exciting journey towards a future where every bridal dream is not just visualized but realized, where every collection tells stories of love, passion, and fairy-tale dreams coming true. Join us, as MASAL crafts the future of bridal elegance, where every stitch weaves a tale of love, every gown is a dream come true, and every bride is a fairy tale princess in her own right.