Our Story

MASAL: Crafting Fairy Tale Bridal Dreams with Timeless Elegance and Unyielding Passion

In the vibrant heart of Sydney, Australia, a fairy tale commenced against the backdrop of the 2020 global pandemic. A visionary, Ali Sisman, with an intriguing blend of backgrounds in software engineering and a fervent passion for fashion, envisaged a bridal label that would redefine the bridal industry and create every bride’s dream into reality. Thus, in the most unexpected of times, MASAL, embodying the Turkish word for "fairy tale", was born.

Ali Sisman migrated to Australia in 2009, immersing himself in IT studies, but always nurtured a fascination for the fashion world, a realm that beckoned him with the promise of unbounded creativity and elegance. After graduation, the entrepreneurial spirit took hold, steering him towards the path of realizing dreams, not just for himself but for thousands of brides to be.

In a period where the world witnessed countless deferred dreams and cancelled weddings, MASAL sprouted with a daring belief that love could not be postponed, and every love story deserved to be celebrated with a perfect wedding dress. The cornerstone of MASAL’s philosophy became clear: providing ease of access to retailers with a streamlined ordering process, ensuring that every bride could find their fairy tale gown effortlessly.

A Commitment to Unmatched Quality

With the unwavering dedication to employing superior European craftsmanship, MASAL fast established itself as a hallmark of quality, weaving together traditions and modern aesthetics into each unique gown, all manifesting a vision of beauty, grace, and unparalleled quality. This became the silent promise in every thread, every fabric chosen with meticulous care, heralding the pinnacle of sophistication in bridal fashion.

Journey Towards Global Acclaim

The universe conspired to realize the MASAL dream, leading to remarkable milestones that echoed in the halls of renowned fashion arenas. In 2021, a major breakthrough came during the New York Fashion Week, where MASAL’s creations stood tall, resonating with the audience, and unveiling a canvas of bridal dreams on the global stage. The acclaim multiplied manifold in the Milan Fashion Week, establishing MASAL as a name synonymous with luxury and elegance in bridal fashion.

Visions of A Glorious Future

As we stand in 2023, MASAL is not just a label, but a phenomenon, a testament to perseverance, passion, and the unwavering belief in the magic of fairy tales. The journey, however, is far from over. With dreams larger than life, the future holds an expansion into diverse bridal experiences, curating not just dresses but entire weddings with a golden touch of MASAL, a name that would resonate with love, magic, and unforgettable moments for generations to come.

Today, as MASAL sails forward, Ali’s vision unfolds into wider horizons, with plans to touch more lives, craft more dreams, and weave together countless love stories with threads of gold, silver, and dreams, ever-spurring forward in the pursuit of redefining elegance in the bridal world, one majestic gown at a time.

Embark with MASAL on this exciting journey towards a future where every bridal dream is not just visualized but realized, where every collection tells stories of love, passion, and fairy-tale dreams coming true. Join us, as MASAL crafts the future of bridal elegance, where every stitch weaves a tale of love, every gown is a dream come true, and every bride is a fairy tale princess in her own right.


Partnering with MASAL comes with several compelling reasons:

  1. Proven Expertise: With over 30 years of experience in the bridal industry, we have established a strong reputation as a reliable and experienced partner.
  2. Lucrative Margins: Enjoy the potential for substantial profit margins of up to 450%, along with swift fund turnaround, ensuring the financial health of your business.
  3. Master Artisans: Our skilled team of master artisans ensures that every dress is meticulously crafted for the perfect fit.
  4. Quality Assurance: We employ a rigorous 3-stage quality control process to deliver exceptional products.
  5. Designer Appeal: Our collections are in high demand among brides worldwide, offering a range of styles and price points, from Elegance to Privee.
  6. Contemporary Designs: Stay ahead of the bridal fashion curve with our modern designs, including Mermaid, Princess, A-Line, Transformer, and Tea-Length silhouettes.
  7. Celebrity Clients: Join our esteemed clientele, which includes figures from the entertainment industry.
  8. Commitment to Excellence: We're continuously improving our quality standards to meet and exceed your expectations.

As a valued partner with MASAL, you'll gain access to a host of exclusive benefits:

  1. Exquisite Handcrafted Products: Our dresses are handcrafted with unique designs, ensuring your customers receive top-quality products.
  2. Customization: We offer the flexibility to create dresses with custom designs and precise measurements, catering to diverse religious and cultural preferences.
  3. Online Convenience: Access your personalized online account to effortlessly view photos and videos for your website and social media promotion.
  4. Top-Selling Styles: Choose from a curated selection of best-selling styles, guaranteed to delight your customers.
  5. Quick Turnaround: Benefit from swift production times, with dresses ready in as little as 8 weeks.
  6. Comprehensive Support: Enjoy comprehensive online product presentations, along with training and support to boost your business.
  7. Dedicated Account Managers: Our highly knowledgeable account managers are always available to assist you.
  8. Tailored Offers: We provide tailored commercial offers, catering to different silhouettes and price categories in your market.
  9. No Minimum Orders: There's no minimum order requirement, offering you flexibility in your business operations.
  10. New Collections: Stay fresh and exciting with semi-annual launches of new bridal collections.
  11. Loyalty Programs: Participate in our loyalty programs, allowing you to earn discounts of up to 12% on all orders.

Our team of highly skilled designers and craftsmen specializes in crafting unique dresses tailored to our clients' desires. We prioritize not only exceptional design but also precise engineering to ensure a perfect fit for every body shape. While we do not replicate others' designs, many of our dresses can be customized to accommodate your preferences in terms of color, neckline, silhouette, sleeve length, train, or back design. With years of experience in creating individual, modest, or custom-made dresses, we're dedicated to making your dream dress a reality.

At MASAL, we exclusively offer original designs meticulously created by our team of talented designers and craftsmen. We do not produce dresses under other brand names or offer replicas, ensuring the authenticity and uniqueness of our creations.

We offer matching veils for many of our dresses, which you can find either in the dress photos or our Accessories section. Additionally, we maintain a separate catalog featuring prices for our accessories. If a particular dress does not come with a veil and you desire one, kindly contact your manager. Together with our designer, we'll explore the possibility of creating a veil tailored to your chosen dress.

We are committed to using only the finest quality materials available on the market. If you have specific fabric preferences, we can provide samples of the primary fabric for a fee of $50, plus applicable delivery charges.

Our production facilities are located in the city of Trabzon, Türkiye. Here, we oversee the entire production process, ensuring the highest standards of quality and craftsmanship.

Yes, we offer exclusive partnerships in specific areas, allowing you to have sole representation in your city without worrying about competition. Terms and conditions apply; please contact us for more details.

Indeed, we offer access to a comprehensive library of photos and videos for your website and social media platforms. Additionally, we provide promotional support and issue certificates confirming your status as an official MASAL representative.

Yes, we value our loyal partners and offer a 5% discount to all our dedicated collaborators. For orders exceeding $5,000, we provide a further 5% discount. Furthermore, our comprehensive loyalty program enables you to enjoy discounts of up to 15% on all orders.

Becoming an official partner of the MASAL is straightforward. Simply complete our Business Inquiries form, and once you receive an initial email from a MASAL representative, you can begin placing orders and establishing a fruitful partnership with us. We look forward to welcoming you into the MASAL family.